An AI has created hilarious postcard images of popular British tourist attractions, based solely on snippets from one-star Trip Advisor reviews. Text-to-image tool DALL-E, released by artificial intelligence firm OpenAI, is able to create images and artwork from text prompts. UK rental agency My Favourite Cottages used it to reimagine tourist spots including Stonehenge, Angel of the North, Brighton Palace Pier and Cornwall's Eden Project. Some of the results have a passing resemblance to the real thing, while others are like a window into a dystopian nightmare. DALL-E relies on artificial neural networks (ANNs), which simulate the way the brain works in order to learn.

If you are a brand or an institution, people talk about you. If you happen to be a museum which welcomes around 17,000 visitors per day, 365 days a year, then lots of people talk about you. They talk about you all the time, in all languages, in ways you can't control. They'll talk about your new exhibition, your audio guides, your security procedures and the coffee you serve in your restaurants. Some of these people will talk to you directly -- they'll send emails and write letters and leave comment cards, which you can neatly log.